Brendon Friesen is the Operations and Technology Manager at Point Forward Solutions, a precision agriculture company helping farmers maximize efficiency with data-based variable rate technology. Point Forward Solutions specializes in combining data with real world agronomy and turning it into actionable plans, helping growers increase their returns.

Growing up on a farm and discovering a love for computers early on, Brendon found the perfect way to combine his roots and his passion. With over a decade of experience in precision ag, he cuts through the tech hype to deliver tools and systems that genuinely work for farmers, driving real ROI.

At Point Forward, Brendon wears many hats—leading tech support, developing systems for agronomy teams, and working directly with farmers to ensure hardware logistics and agronomy are seamless.

When he’s not in a field or nerding out on your data in his office, Brendon’s probably out embracing his other passion: adventurous cardio on mountaintops.